Expert Guides
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Guides · Flagship
Functional Medicine Marketing: The Complete Guide to Filling Your Calendar With Ideal Patients
The full patient journey, content strategy, SEO, website conversion, paid ads, referrals, and a 12-month growth timeline. The most comprehensive guide on this specialty anywhere.
SEO / AEO
Healthcare SEO: The Complete Guide for Independent Health Practices
E-E-A-T, local SEO, technical basics, AEO, link building, realistic timelines, and a 90-day checklist.
Website & CRO
Medical Website Design: The Complete Guide for Independent Health Practices
Costs, conversion benchmarks, the elements that build trust, and a 5-item fix-it checklist.
Guides
Chiropractic Marketing: The Local Dominance Playbook
GBP optimization, review volume, acute-pain Google Ads, and the conversion fixes that actually move patients.
What's Covered
7 growth topics.
Every dimension of independent health practice growth, with real tactics, real data, and no agency fluff.
SEO / AEO / AI Search
How cash-pay practices rank in Google and the map pack. GBP, NAP consistency, citations, review signals as a ranking input, and local schema.
Explore →Paid Ads
Google + Meta + YouTube for practices that can't rely on referrals. Campaign structure, targeting, landing pages, and real budget benchmarks by specialty.
Explore →Website Design & CRO
Most cash-pay practice sites convert under 1%. Fix the leaky bucket before you scale traffic, with the highest-leverage changes ranked by impact.
Explore →AI Infrastructure
Custom AI systems built for how you practice, not off-the-shelf. Notes drafted before you leave the room. Missed calls answered in 90 seconds. Labs pre-read before the visit.
Explore →Patient Trust & Social Proof
Reviews, testimonials, case studies, and credentials. The proof layer that decides whether someone books you or the practice down the street.
Explore →By Specialty
Functional medicine. Med spa. Naturopathic. IV therapy. Hormone clinics. Cash-pay marketing is not one-size-fits-all: each specialty has its own patient journey and search behavior.
Explore →Practice Growth
Cash-pay pricing strategy, membership models, patient retention, reactivation, and the practice ops moves that compound revenue without adding headcount.
Explore →Free Weekly Newsletter
The Health Biz Playbook
Every week: one tactic, one data point, one case study. Built for cash-pay practices. No generic advice. No fluff.
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From the Field
Real practices. Real numbers.
Case studies published with practitioner permission. Outcomes documented, not marketing copy.
“Within a few months, my new patient calls increased about 10x. I stopped using other marketing, hired new doctors, and now have a waiting list.”
Dr. Diane Mueller
Functional Medicine Practitioner · MyLymeDoc.com
“We are so much more visible. A lot of people previously told us we were hard to find. That's completely changed.”
Dr. Piper Gibson
Naturopathic Physician
“I used to have ups and downs with new patient inquiries. Now it's steady and predictable. The system just works.”
Dr. Alison Egeland
Functional Medicine Specialist
Founder + Author
Mike Kohl
Software engineer (20 years enterprise, $0→$500M platform). Functional medicine patient for 15 years. Founder of Health Biz Scale, a marketing agency for independent health practices. healthbiz.io is where the playbooks live.