About
Why healthbiz.io exists
Cash-pay practices are underserved by marketing education. Most content is written for insurance-dependent volume medicine. We cover the market conventional agencies ignore.
Editorial Standards
healthbiz.io publishes original analysis — not summaries of someone else's analysis. Every major claim is sourced or qualified. We use real practice names where permission is granted, anonymized data where not.
We cover the full cash-pay practice market, including competitors' tactics and tools we don't have affiliate relationships with. If a competitor's tool is better for a specific use case, we say so.
Affiliate disclosure: Some links on this site are affiliate links — we earn a commission if you purchase, at no cost to you. These links are labeled. Affiliate relationships never influence our recommendations.
Sponsored content policy: We do not accept sponsored content that is not clearly labeled as such. Sponsored placements are rare and will always be disclosed prominently at the top of the piece.
Who we cover
One editorial test: does this practice earn its patients? We cover functional medicine, naturopathic, integrative, med spa, IV therapy, hormone, weight loss, and aesthetics practices — any cash-pay model where marketing determines whether the phone rings. We do not cover insurance-dependent hospital systems, dental chains, pharma, or high-volume volume medicine.
Mike Kohl — Editor-in-Chief
Mike Kohl is a software engineer (20 years enterprise consulting) who built a $0→$500M platform before transitioning to healthcare marketing. He has been a functional medicine patient for 15 years. In 2022, he ran his first SEO + funnel experiment on a functional medicine practice — new patient calls increased 10x in a few months.
He founded Health Biz Scale in 2024 — a done-for-you patient acquisition agency for cash-pay practices — and launched healthbiz.io in 2026 as the independent editorial property adjacent to the agency.
healthbiz.io is editorially independent. It covers the full market, including competitor tactics and tools. The agency relationship is disclosed in Mike's byline on every article.
Entity links
- healthbizscale.com — Health Biz Scale (agency)
- mikekohl.com — Personal brand
- LinkedIn: /in/mikekohl
- X / Twitter: @mikekohl
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