About
Why healthbiz.io exists
Independent health practices are underserved by marketing education. Most content is written for insurance-dependent volume medicine: high-churn, insurance-reimbursed, marketing-by-referral. We cover the market that earns its patients.
How we write
Every guide on healthbiz.io is built around a specific practice problem, not search volume alone. We write what practitioners actually need to know: what to do first, what numbers to expect, and why a tactic works for an independent practice vs. a hospital system.
Every major claim is sourced or qualified. We use real practice names where permission is granted, and anonymized benchmarks where not. We cover the full market, including approaches and tools we don't have any financial relationship with.
Affiliate disclosure: Some links on this site are affiliate links, and we earn a commission if you purchase, at no extra cost to you. These links are labeled. Affiliate relationships never influence which tools or tactics we recommend.
Sponsored content: We do not publish sponsored content that isn't clearly labeled. Sponsored placements are disclosed prominently at the top of the piece.
Who we cover
Functional medicine, naturopathic, integrative, chiropractic, direct primary care, concierge medicine, med spa, IV therapy, hormone clinics, medical weight loss, and regenerative medicine. Any independent practice where marketing determines whether the phone rings. We do not cover hospital systems, insurance-dependent chains, pharma, or high-volume volume medicine.
Mike Kohl, Founder
Mike Kohl is a software engineer (20 years enterprise consulting, $0→$500M platform) who has been a functional medicine patient for 15 years. In 2022, he ran his first SEO and conversion experiment on a functional medicine practice: new patient calls increased 10x over a few months.
He founded Health Biz Scale , a done-for-you patient acquisition agency for independent health practices, and launched healthbiz.io in 2026 as the companion resource: the playbooks behind the work.
healthbiz.io is independent. It covers the full market: competitor strategies, tools Mike doesn't use, and approaches he'd argue against. The agency relationship is disclosed on every article.
Links
- healthbizscale.com Health Biz Scale (agency)
- mikekohl.com Personal site
- LinkedIn: /in/mikekohl
- X / Twitter: @mikekohl
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